Major stress points faced by an employee in an organization have a direct correlation with the work he/she must perform on the job. To counter the stress, training and counseling sessions of the employees can be conducted by the organization to improve their product knowledge that can help the employees perform on the job.
Major Issues Faced by Employees Owing to Lack of Product Knowledge
Lack of product knowledge training results in employees facing the following hurdles:
- Inability to provide accurate or expected end results
- inefficient performance on the job
- Lack of proper data or product knowledge to work with
- High work stress owing to steep targets set by the management
- Issues adapting to the ever changing market requirements and standards.
With proper product knowledge training, employees can face the challenges on the job with ease, which helps boost employee morale. In case of substandard performance on the job, the management needs to consider the reason could be inadequate product knowledge.
Consider a case where you happen to buy a washing machine and the company representative arrives at your place to provide a product demo. During the process, if the representative is unable to provide a satisfactory demo and to resolve consumer queries in regards to the usage of the washing machine, his performance will have a major impact on the company as the user review to his/her peers and contacts will result in a bad feedback and a negative public image for the company. The result will be a negative feedback from management to the employee, which will increase work stress and lower morale to perform on the job.
Effects of Low Employee Morale
In future projects, past feedbacks to the employee can have a cascading effect on his/her overall on the job performance. The results could range as follows:
- Loss of work-life balance,
- Low motivation to perform,
- Higher stress levels leading to health concerns, and
- Lack of employee satisfaction.
Hence, it is critical for the company to invest in proper product knowledge training of its employees, to ensure optimum performance on the job, which will attract positive feedback from the customers. On the flipside, product training can be a resource intensive program, owing to which the management can opt for e-learning training solutions. They are lighter on the pocket and beneficial for the employees.
How Adoption of eLearning for Product Knowledge Training Helps?
Adopting eLearning for product knowledge training ensures that the employees can be well prepared and informed about the products, resulting in increased confidence and better preparedness to tackle any challenges head on. The eLearning course can provide the demo person an in-detail walkthrough of the workings of the washing machine, for example, and the audio-visual resources can help the employee learn the proper tact of interacting with the customers and providing a detailed demo. The eLearning course can allow the employee to retain a major part of the training and this can help clear the concepts about the working of the washing machine, which in-turn can help resolve all customer queries regarding the product.
Lower investments on employee training and the added advantages of eLearning offers attractive performance figures for the employees and a higher ROI for the company. The good market performance will boost employee morale that will then be inspired to provide better service and maybe even try for the employee of the month award. The reinvigorated employee morale also has a cascading effect of its own in improving the performance on the job substantially, resulting in better job satisfaction, low stress levels, and an overall career boost.
eLearning might seem like a small entity in the entire process, but it is much more effective than the conventional training methods such as the classroom or the use of reference material. The use of multimedia files will impact the employees’ retention capability positively. The time discretion provided to the employees to complete the training program and the flexibility associated with eLearning makes a strong case for its implementation at the workplace.